Indian Movie Studio To Debut Film Online At The Same Time As Theaters

It hasn’t happened with a major movie studio in U.S., but it is happening in India…the digital media arm of bollywood production and distribution house Rajshri Productions has launched a broadband portal , and is also premiering online its movie “Vivah”- simultaneously in theatres and also online. It is available for $9.9 per download. And the DRM licence will expire after 72 hours. The movie online and the site is mainly targeted Indian immigrants living abroad but interested in Indian entertainment content. Some more details on our sister site ContentSutra.