MagicBricks.com Allows Property Buyers To Contact Sellers Via SMS

MagicBricks.com, the Times Group’s property portal, has lauched an SMS service which allows interested buyers to contact sellers by SMS for free via the MagicBricks.com website. The senders name, mobile number and ID code are sent to the recipent, which allows them to interact directly. Sounds good, unless competing property agents start sending false leads to each other. Here’s a photo I took a few months ago, of MagicBricks.com being advertised out-of-home.