Verizon Wireless To Allow Advertising Next Month

Verizon Wireless is taking cues from Sprint, which is doing a big mobile advertising trade campaign these days, and starting next month will allow placement of banner ads on news, weather, sports and other Internet sites on their subsribers’ mobiles. Verizon officials said their initial foray would be a cautious one: they will limit where ads can appear, and exclude certain kinds of video clips.
Not much other concrete stuff in the long NYT story, but lots of other background of why mobile advertising would take off, and/or why it won’t.
Verizon Wireless To Test Advertising in VCast; Ad Delivery Shouldn’t Be Personal
Sprint’s Forays Into Mobile Advertising