Cellcast Launches User Generated Content TV; Mostly Aggregation; Copyrighted Clips

Cellcast Interactive India, which produces Bollywood Dhamaal and Bid2Win in India has launched what it calls a user generated content platform at Sumo.in. From the looks of it, the site aggregates Indian content from YouTube and google video (in line with my prediction). Apart from the selection of Indian content, the rest of the site looks like the UK version of Sumo.tv in Hindi – £1.50 per SMS? 10p per minute for feedback? There’s also a competition with Rs.100,000 per category on offer. Cellcast plans to tie up with local TV channels for broadcast of UGC, and share revenue with users.
But the content isn’t entirely user generated – there are copyrighted clips. Really, if this aggregation is automated – I don’t think it will work. There needs to be editorial screening, and quality, not quantity, is the key.
Related:
Startup: Nautanki.tv
– <a href="http://www.contentsutra.com/entry/meravideocoms-inter-college-video-contest-apnatube-numbers-and-skepticism" title="Meravideo.com