Natpe: Creating For Multiplatform World

That was the panel we organized within Natpe today, and I moderated. The one hour panel was packed and went well. The topic was broad (maybe a little too broad), so jumped from one topic to the other, fast paced, interactive, and hopefully not boring. We talked about legacy business like NBC creating, re-purposing and distributing multiplatform content, how are independent companies like Heavy.com and Jib-Jab developing and creating communities (and working with advertisers), the dynamics of how things change in mobile, how advertisers are looking at the whole industry, what is working, what is not, and a lot more.
Our panelists were: Simon Assaad, Co-CEO, Co-Founder, Heavy.com; George Kliavkoff, Chief Digital Officer, NBC Universal; Lydia Loizides, VP, Media & Technology Analytics, Interpublic; Gregg Spiridellis, Co-Founder, JibJab Medi; and Daniel Tibbets, EVP, Studios, GoTV Networks.
The MP3 download of the hour-long session is here, and the streaming audio is below (Note: the panel start 20 second into the audio):