Yahoo Ends Mixd Group SMS Service

Yahoo is having a hard time figuring out its mobile content services: Yahoo Go app in first version didn’t do as well. THe version 2.0 of the app launched recently with some notable improvements, but too early to judge on the uptake for now. Then, Yahoo closed its ringtones download service in November last year, and shortly after launched the Mixd social texting service (though to be fair it said at the launch it was an experiment). Now it has put an end to its two-month pilot of Mixd, its group mobile messaging tool for the youth market, notes Read/Write Web. Yahoo said it gained “valuable insight about how youth communities socialize via mobile phones” and will incorporate group text messaging and multimedia sharing features into future Yahoo mobile products. Social media is widely seen as the next big thing, but there’s no sure-fire method to get consumers to use a particular service.
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