LG Phones to Bundle Google Apps

CTIA 2007 — LG says it will pre-install Google’s mobile apps, including Maps and Gmail, on millions of LG phones that will be sold in North America, Europe and Asia starting in the second quarter of 2007. In February, LG announced a similar deal with Yahoo’s mobile services. An interesting aspect of the announcement is that LG and Google say they will jointly market LG-Google handsets — I wonder how many of the major U.S. carriers will be interested in those marketing efforts?

LG says it will offer one-click access to Google search in its menu, and preload Google Maps, Gmail, and Blogger. LG also says it will launch 10 of the new LG-Google phones this year. Google and Samsung also have a similar deal for mobile services as do Samsung and Yahoo. The LG-Google deal, and Yahoo’s partnerships with other device makers show that handset makers are beginning to realize the consumer appeal of popular web services such email and IM services, and that they can be an attractive sales tool.