Sify To Webcast Lakme Fashion Week, Zee Cine Awards

Sify is webcasting the Spring-Summer collection at the Lakme India Fashion Week 2007 from 27th to 31st March. Interviews with models and designers, reviews and more is being made available online. The show will also be streamed live at lfw.sifymax.com. Interestingly, Sify has also launched an Online Model Hunt, wherein visitors online will be be able to shortlist contestants who have submitted their videos from Sify iWay cybercafes. [via release]
The company has also signed up to be the official website for the the Zee Cine awards to be held in Malaysia on April 1. Sify will webcast interviews with nominees and behind the scenes content. Viewers are also being asked to vote for their stars online.
I wonder how much the online advertising for this content contributes to Sify’s revenues, and by when they expect the auditioning business from cybercafe’s to become profitable. Readers will also remember that it was after the last Lakme Fashion Week that Sify had sued Yahoo. Details here.

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