EMI CEO: Mobile can learn from Apple

CTIA 2007 — Eric Nicoli, CEO of the EMI Group told the attendees of the mobile convention this morning that the industry should take a cue from Apple and make mobile products and services more attractive to customers.

Apple listens to what consumers want — this should not be their unique privilege, he said. Anyone who has tried to download music on their phones, or even tried to accomplish basic tasks, can understand why the mobile industry needs to start paying attention to their peeps.

Nicoli listed a 3-step test that all consumer products should be able to pass, and that he thought was lacking in the wireless world:

  1. Give them something that is good value for money
  2. Make something that is functional and works on practical level
  3. Make something that is simple to use and easy to understand