Another fight … Microsoft vs. Adobe

It’s the season to rumble! Microsoft has just launched beta of a new media technology called Silverlight that essentially is going to compete with Adobe’s Flash technology. Adobe, meanwhile has introduced Adobe Media Player, a standalone media player that can be perceived as a competitor to Windows Media Player. Microsoft has signed up MLB as a partner for Silverlight. Adobe is working with eBay, the Wall Street Journal says.

The new media player is an effort by Adobe to capture some of the upside of the online video boom. It must “tweak their melons” that a company that used their Flash technology, aka YouTube got sold for $1.65 billion, and all they got was a proverbial T-Shirt!

“The media companies have a lot of questions about the other technology providers – are they becoming media companies or becoming providers… We are not a media company,” Craig Barberich, group product manager for Adobe Dynamic Media Organization tells NewTeeVee. That’s a dig at iTunes as well, because AMP does mimic many of the video features of Apple’s digital media platform. Nevertheless, this promises to be a long bloody fight, though Adobe has an advantage, thanks to near omnipresence of Flash on all platforms.

As an aside, this is a flashback moment from the ’90s, when competing technologies vied for consumer affection but ending up causing more confusion.