Modeo Reports Positive Response To Mobile TV Trial, Reveals Usage Stats

In its presentation at the NAB in Las Vegas Modeo said participants in its mobile TV trial gave positive feedback to the service, RCRWireless reports. Modeo, which recently concluded its six-week trial of mobile TV services in New York City, said the 138 participants (a mix of male and female professionals, students, parents and single adults) gave the service high marks. Average use was around 23 minutes per session in the first few days of service, but eventually settled at around an average 15 minutes per day.

Modeo president Michael Ramke added that each of the live TV channels – CNBC, MSNBC, Fox News Channel, Fox Sports, Discovery Channel and E