The Media Development Authority in Singapore has introduced schemes to help animation companies get their products onto platforms like mobile phones and the internet in a bid to boost the industry. One initiative, Invigorate, provides funding of S$25,000 (US$16,560) to create mobile games based on animated characters. As an example of the trend, Scrawl Studios are investing S$40,000 (US$26,500) into creating clips of its new animated series Nanoboy to download to mobile phones, as well as a shooting game based on the character.
“It helps us in terms of marketing. If you have a lot of eyeballs on the mob-pisodes, or a lot of download users for the mobile content, you can go to a broadcaster and say ‘Hey look, we have this target base, and we have already captured this consumer base for Nanoboy. So if it goes on-air, it will be a success,” Seng Choon Meng, head of Development at Scrawl Studios, told Channel News Asia. That’s not a typo by the way, the article refers to them as mob-pisodes throughout, which is a new one on me. Other moves include Zigby the Zebra and Katakune the silk worm which will get mobile games.