With $45 million in the bank, Joost seems all set to become a major player in the world of re-broadcasting produced content from the creative factories of large media companies. But before it does that, the company needs to overcome some technological challenges that could seriously degrade the company’s service.
At the time of Joost’s limited beta launch, the service melted down and became unavailable for many users. Despite server fixes, as recently as yesterday, tipsters were writing in to tell us the service was down again. And the underlying technologies at Joost to enable the product’s peer-to-peer streaming may make this a regular occurrence.