How about a Beta-Be-Gone Day

I have a proposal for a way for the web 2.0 bubble to burst without causing any pain. How about everyone collectively drops the “beta” label? I’m only half kidding. We could pick a day for everyone to coordinate swapping the little disclaimer out so nobody gets left behind — call it Beta-Be-Gone Day.

Trulia dropped its beta designation last week, and Farecast does the same today. It’s refreshing to see companies accept their product as it is, allowing themselves to be semantically accountable for its flaws. You might be churning out a flavor-of-the-week website, but at least it’s a mature and well-aged flavor of the week.