Mozilla’s ‘Joey’ for simple mobile web

We’re pretty sick of typing long URLs on our cell phones. Looks like the Mozilla folks are too, and are working on an experimental mobile web project called Joey, which is covered by InfoWorld this morning.

Basically you use the Joey Mozilla plug in to save web pages on a Mozilla server, and you can call up those pages – ready for mobile consumption – when you need them, regardless of which mobile browser you are using. It’s a quick and dirty mobile web workaround that we would actually use.

Here is how it works:

  1. Download a plugin, which shows up as a small icon on the lower right hand corner of a browser.
  2. Click on the icon to capture the page you want to store on the Mozilla server.
  3. You can move your mouse to save portions and Joey takes a little snap shot of that.
  4. You can check those pages after logging into the web site on your mobile browser.

Eventually, Joey might get its own mobile phone application, according to Infoworld, and thus negate the need for a browser all together. There are plans to add RSS support to the service as well.

The service is a simple and potentially cheap way to get around carrier’s walled garden or an unmobilized web page. For example, you could save and watch YouTube clips, which Verizon is trying to get you to subscribe to on your phone. Or mobile content and clips that you would normally send from the web to your phone via SMS could be accessed via your Joey page instead.

It’s not so much of a rich experience, but could be real annoying for certain controlling carriers. That’s something we can give two thumbs up to. While it’s still tethered to a PC, it offers a lot more open experience than your carrier’s mobile web.

It also shows that in order to create more adoption of the mobile web, Internet companies need to get more creative with Joey-styled basic solutions. There’s a growing discussion that mobile web adoption isn’t going to be done through the browser experience, and widgets and mobile applications are offering pretty good alternatives, at least in the near term on basic phones.

Why don’t you check it out and tell us what you think.