Clear Channel Expands Mobile Services

Clear Channel will launch some mobile initiatives in a bid to strengthen the ties between its radio stations and their listeners. “Starting today, several of Clear Channel’s New York-area radio stations will send text-message responses to listeners who submit their requests for a song to be dedicated to someone they know. Listeners also will be able to use their phones to check lists of the last 10 songs aired on the station, find out what songs are coming up, look at traffic conditions in their area and download graphics and ringtones,” reports the Wall Street Journal. The services will roll out to other big cities in the US with the goal of covering 100 radio stations by the end of 2008. I’m surprised they haven’t gone the next logical step and teamed up with a mobile music vendor, so that people can buy a song they hear and have it dual-downloaded.