How big will be the mobile ad biz? Depends on who you ask
Online ads created the dotcom bubble and bust in the late-nineties, and much later started to match those original revenue predictions. Will mobile ads follow the same path? Companies that dominate the ad, media and Internet worlds are placing their chips like Microsoft’s acquisition of ScreenTonic and AOL’s purchase of Third Screen Media. But how big will this market be – it depends on who you listen to.
Here, take a look:
- AOL’s CEO recently made headlines for saying the market for mobile ads will grow to $5 billion over the next 5 years, so by 2012, from $500 million to $900 million currently. He said those are market figures. (It is still not clear if that data is just for the U.S. market or global market.)
- eMarketer agrees and says that brands spent $421 million on mobile advertising in 2006 in the U.S. and will be spending nearly $5 billion on mobile advertising by 2011 in the U.S.
- ABI says that global mobile marketing and advertising is estimated to reach $3 billion by the end of 2007, and will increase sixfold to $19 billion by 2011.
- Informa Telecoms & Media predicts worldwide mobile advertising spending was $871 million in 2006 and will be $11.35 billion by 2010.