The Facebook after effect: Pleasure & Pain

“Every once in a while a platform comes along that allows people to build a completely new application — sometimes even starts new industries,” Marc Zuckerberg, chief executive and founder of Facebook said at the launch of Facebook developer network earlier this week. He might just have added … “and infrastructure problems.”

With 23 million members discovering new toys applications, Facebook is acting like a turbo charger for some start-ups that are playing in Facebook’s walled garden. (Here is the hot list.) There were 65 apps that were launched this past week. There have been reports of start-ups following the launch of their applications on the Facebook are experiencing tremendous strain on their infrastructure and are scrambling to add more capacity. [digg=]

One start-up, which claims to have had its best day ever (using the sign-ups, traffic and growth as metrics), has had to add server capacity twice to keep up with demand that is being generated by the Facebook community, and they are still scrambling to add more capacity, emailing contacts to get some extra servers.

“There have been a few speed bumps for us, but overall there has been strong uptake from Facebook,” says David Hyman, founder and CEO of MOG, a social music start-up based in Berkeley, California, who has seen an increase in the downloads of his Mogomatic application. MOG has over 4000 new users on Facebook.

The early results, despite the ongoing issues are encouraging start-ups to be big on Facebook Platform. “We might build a whole mog parallel universe inside of facebook,” says Hyman. He is not alone. “We’ve had over 5,000 users register today, so that is easily a new record,” says Konstantin Guericke, chief executive of Jaxtr, a Palo Alto-based start-up, that allows you to add voice widgets on your social networking pages. “It is our sense that Facebook is going to do more for us than MySpace.”

While it is early days to see if this effect is permanent or more result of gushing press, one thing is clear – start-ups are happy to endure some pain, just to get a boost in their own subscriber bases.