“Everybody With A Mouse Is Not A Target

Prasanth Mohanachandran, executive director of Digital Services at [email protected] offers valuable tips to e-marketers on agencyfaqs!.

Avoid ego marketing: Build a strategy that works for the audience, not you.
Understand your audience: Everybody with a mouse is not a target. Profile each market segment and make each profile’s wants your goals.
Consider your vehicle: Ensure that any activity you do goes beyond scrounging for high rankings and pursues highly relevant, niche terms. If that includes broad terms like