While the Thomson-Reuters deal could create a B2B information powerhouse, Azhar Rafee, Reuters Asia’s executive vice president of media, is focusing his energy on creating a consumer offering of the Reuters brand in India. I caught up with Rafee who is based in Singapore via telephone.
As Reuters approaches consumers directly via the Internet what revenue model are you looking at?
When we were becoming a retail media outlet we knew advertising would be a major component of our model. But at the same time we recognized that there was some higher value content in our investment channel