Electronics Arts Boss: We Are Boring

“We’re boring people to death and making games that are harder and harder to play,” John Riccitiello, the new CEO of Electronics Arts (ERTS) told the Wall Street Journal. As they say, the first step is in admitting that you have a problem.

EA and the video game industry at large has a massive problem: one that of attention. Video games are no longer the only game in town when it comes to digital entertainment. Riccitiello himself says the games are “at risk of being a little less interesting than Facebook and iPods and the next cool cellphone.”

erts.gifWagner James Au wrote an extensive essay about this crisis of attention facing the video gaming business. The move away from games shows in the stock performance of EA and some of its peers.