Fichey launches, Why?

[qi:004] Just because it is cheap to start a company, put together a Web-based product and get some attention, it doesn’t necessarily mean it is a good idea. Fichey, the new shiny thing today, is a perfect example.
It is a flash-based offering that offers up screen shots of what websites were hot on social sharing sites like Digg, and Reddit. You sift through the sites like a microfiche file, using forward and back buttons. A click would take you to the relevant website. I checked it out, left and still can’t figure out what problem is this service solving.