Alltel Increases MTV Content; Widgetizes It

Alltel has extended its deal with MTV — A couple of days ago various MTV channels were announced as part of a new on-demand video service, Axcess TV On Demand, and as well as announcing some more channels in the line-up (The N, MTV Tr3s, GameTrailers.com and IFILM) the two companies are also launching WAP sites, games and personalization features based on the MTV content. The deal includes Alltel’s widget efforts Celltop, with some programming and content available that way, so it will be on the handset and easy to access. There aren’t any prices in the release — when it was launched the Celltop application is free but each refresh costs a minute of airtime.