MySpaceTV Beefs Up Sales

Fox Interactive Media has hired Tom Bosco as v-p and head of sales for MySpaceTV, its newly launched video portal. The role includes overseeing all video advertising across MySpace.

Bosco has hopped between various large Internet players over the years, conveniently serving at each when it was trying to get into the online video space. He helped to launch both MSN Video and AOL Video and also served on the IAB broadband committee.

MySpace is aggressively negotiating for content deals for MySpaceTV, making headway with recent scores like Lonelygirl15, The Onion, and Sony Pictures Television. It’s nothing like the slew of press releases coming out of Joost, but there’s clearly a lot of effort on FIM’s part.

What’s increasingly strange is that the efforts remain separate from the dawdling “NewSite/NewCo” joint venture between FIM parent News Corp. (NWS) and NBC (though that group has been busy raising piles of money).