Interview: Jamie Kantrowitz, SVP Marketing & Content, Europe, MySpace: ‘Facebook Won’t Kill Us’

For months, MySpace has played down the phenomenal growth of rival Facebook. The former university network this summer posted annual UK growth of 2,146 percent (according to comScore), while some users of MySpace – growing slower at 149 percent per year – appear to be switching sites. But Jamie Kantrowitz, MySpace’s senior vice president for European marketing and content, in an in-depth interview to mark the launch of paidContent:UK, insists “there’s a place for everything”. Some excerpts:
Facebook: “It