Weather Channel Goes 2.0 With Acquisition of Weather Bonk

Paul Kedrosky reports that the Weather Channel, through its Weather Channel Interactive unit, is acquiring Weather Bonk, which looks like a Web 2.0 version of The site pulls weather data from a variety of sources, mashing it up with Google (NSDQ: GOOG) Maps. It also offers local weather-related forums (which aren’t very busy) and live webcams at various locations. With the purchase, The Weather Channel will also get Golf Bonk and Ski Bonk, similarly structured sites for fans of those activities. The sites, which don’t look particularly active, could probably stand to benefit from the support of a larger firm. Terms were undisclosed. Release.
Update: This is the first investment for The Weather Channel Interactive (TWCi), which is looking for acquisitions “that complement the core assets of TWCi, ideally any natural extensions of’s Web and mobile sites. Future targets may include travel, vacations, health, recreation, playing and watching sports, traffic and other local content and green living.” TWCi formed a new ventures group to look for acquisitions and new business opportunities back in Februray; it is led by former iTendant CEO Steve Hasset. The fund is targeting profitable or nearly profitable companies with revenue of $1- $50 million — and scalable.
— Weather Bonk founder David Schorr will stay with the company.