NYTCO: Online Ad Growth In August Rises 28 Percent, At Least Temporarily Reversing Slowdown

While year-to-year revenues from operations and general advertising remained weak in August, the New York Times Company (NYSE: NYT) reported that online ad revs were still healthy, coming in 28 percent higher than the previous August. This is a notable turnaround from July, when the company’s internet ad revenues were up 19.3 percent – a number that was down sequentially from June’s 22 percent gains, all of which include digital display and classified ads. Still, it’s difficult to say whether or not this is a temporary reversal of the slowdown the company’s been experiencing the past few months.
And even though revenues for the News Media Group decreased 4.6, percent, it’s a slight improvement over July’s 5 percent decrease for the unit. Within that division, the New York Times Media Group increased an anemic 0.2 percent. That could be viewed positively when compared to the other two units in that division, as ad revenues for the New England Media Group fell by 9 percent and the Regional Media Group decreased 11.9 percent.
TimesSelect: While speculation continues about the continuation of the Times’ fee-based enterprise or if it might transition to an open, ad-based model, it currently has approximately 787,400 subscribers (compared to July’s 771,400 and 537,000-plus in August 2006); with 471,500 as part of home-delivery subscriptions (versus 462,800 in July); 226,800 online-only subs (225,100 in July); and the 89,100 (83,500 also in July) who get it free as college students and educators.
About.com: Ad revenues at the About Group (which includes About.com, ConsumerSearch.com, UCompareHealthCare.com and Calorie-Count.com) was up 27.4 percent, down sequentially from July’s 34.7 percent. Release