Facebook To Localise In Other Languages – Report

Facebook is translating its site to languages other than English as part of “an ambitious overseas expansion”, according to anonymous sources cited by FT.com. The social network has experienced phenomenal UK growth since dropping its exclusivity to US colleges last October, and was close behind Bebo and MySpace in third (according to comScore) or became the top-rated such site (according to Nielsen//NetRatings) in August (see post). But the site enjoys a paltry audience in the likes of France and Germany, where local-language sites like Skyrock and StudiVZ vie with MySpace for the top slot. If Facebook rolls out in other languages, it will be following in the footsteps of MySpace, which has done localisations for the UK, Ireland, Austria, Germany, France, Spain, Italy, Sweden and Holland since opening a European office in London in April 2006. Facebook is also opening a London sales office.