Zoho Vs. Google (And Microsoft And Adobe)

Zoho threw a jab at Google’s (GOOG) suite of online office applications with today’s release of its free database app, Zoho DB & Reports. Zoho’s latest offering brings the number of its online office applications to 13, an impressive attempt in the company’s bid to become the ubiquitous online office suite provider.
With competition from the likes of Google, Microsoft (MSFT) and Adobe (ADBE), we wonder how much the company’s lack of brand awareness will hurt it in the long run. However, if Zoho continues to innovate at top speed, it might make a smart acquisition target, perhaps for one of its competitors.
Zoho DB, at first glance, is reminiscent of Microsoft Excel, but a closer look reveals a database application more like Access. The SQL-based database supports importing and exporting from a bunch of different format types, and also makes it easy to make charts, summary views, and table views. Thanks to the online functionality, all this information can be shared with anyone across the web.
Earlier this week, Adobe entered the online office game with its acquisition of Virtual Ubiquity, a Waltham, Mass.-based startup behind online word processor Buzzword. Meanwhile, Microsoft just unveiled its Office Live Workplace, a web-based feature of its office suite that will let people access and share their documents online.