@ Mipcom: KateModern Goes Mobile; Orange Rewind TV For UK

Today’s mobile headlines from our sister site paidContent:UK at the Mipcom TV market and conference in Cannes…

KateModern Going Mobile in UK, LG15 Aims For TV Carriage: Orange, an advertising sponsor of the UK LonelyGirl15 spin-off, which is carried on Bebo, is to begin publishing content from the interactive drama on mobile. LG (SEO: 066570)15 Studios co-founder Miles Beckett said a mobile application would let viewers watch snippets and will include a video alert system plus exclusive weekly content and downloadable text and photos. Beckett is also pondering an expansion of the interactive drama format to TV, books and movies.

UK To Get Orange