DoCoMo Exec On What’s Not Working With Mobile Data

When someone from NTT DoCoMo, the Japanese operator that developed i-mode and is one of the trailblazers in mobile content, has something to say about mobile data business models, it’s always worth hearing. The Times has published an interview with Shuichiro Ichikoshi, “one of the pricinipal architects of i-mode” and a spokesperson for NTT DoCoMo, who makes some frank comments on why i-mode has largely failed abroad, small earnings for mobile content, and current trends in the Japanese market — seen by many as the model on which business plans for other regions are based:

— Forget about mobile music, at least in Japan: