Gameloft Hides Easter Egg In Heroes Game

As a tempter to fans of TV show Heroes Gameloft (EPA: GFT) has hidden an easter egg in the mobile game it developed for Universal. The spoiler for the second series is located in a “hidden room containing a secret that sheds light on a long-standing show mystery”. The game can be completed without locating the secret room. This could be a good way of getting fans of the show who have not bought a mobile game to go out and do so — more importantly, it shows a high level of cooperation between Gameloft and the show’s producers, which can result in better mobile games as well as games which are more integrated in a brand sense.