Mobile Entertainment Is 40-45 Percent Of Hungama’s India Business: Neeraj Roy

Some interesting data points from Hungama’s business from MD and CEO Neeraj Roy, in an interview with Mid-Day: Hungama currently currently distributes Bollywood content in 32 countries, and plan to expand distribution to 60 countries in 2008. They’re also considering mobile advertising, and sale of content via retailers. Mobile entertainment content is about 40% to 45% of Hungama