Playboy Signs THQ For Mobile Games

Playboy (NYSE: PLA) has signed a multi-year worldwide deal with THQ (NSDQ: THQI) Wireless for Playboy-branded, lifestyle themed, non-nude mobile games featuring bikini-clad Playmates. To give you an idea, the first title will be Playboy Games: Pool Party, which will be “based on actual events held at the Playboy Mansion” and be a set of mini-games of pool party sports like poolside water balloon fights, waterslide slaloms and aquatic mechanical bull riding. Playboy has Minick distributing its content in Europe — THQ sold its 50 percent share of Minick in December 2006. THQ’s mobile game business has been stagnant of late and it is probably looking at the Playboy license to boost that…but ultimately that will depend on the gameplay.