CBS Mobile Honcho Gets It

CBS Mobile chief Cyriac Roeding speaking at a conference in New York lamented about the utter complexity of the mobile ecosystem and the problems facing mobile advertising. His quotes are just money: “How do we expect anyone to take this seriously as an advertising device… So let’s make it simpler–let’s talk about usability, let’s not talk about the next 15 menu items, and let’s not try to copy another medium … If you are trying to make this the next online page, you will fail…because this is a new medium in its own right.”