Why We Love Our BlackBerry (Outages)

It was the groan heard round the world. BlackBerrys across the continent suffered outages for the second time in 10 months yesterday. The only thing funnier than the panic felt by millions of executives left with no option but to actually pay attention during meetings is the fact that it coincided with the device’s latest ad campaign, “Ask Someone Why They Love Their BlackBerry.” Never one to pass up a joke, we imagined how some people would have responded if asked during yesterday’s blackout.


“With the service down, I can’t receive my termination letter. And the added mobility means they can’t fire me if they can’t catch me.” — Yahoo employee

“Excellent. No service mean smartphone users are isolated, scared. One might say, they are in Danger-ous territory. Mwah-ahh-ahh!” — Steve Ballmer

“I rely on network outages. Otherwise I’d never get a break from Ballmer.” — Jerry Yang

“No service = no workage. I can play hooky all day and Om will never know!” — Me

“Why do I love Blackberry? They just saved me millions in customer acquisition costs.” — Steve Jobs

Why do you love your intermittent Blackberry service? Drop a witty comment.