Sprint’s $99 Unlimited Plan Ups the Ante

As expected, Sprint has announced its Hail Mary Simply Everything plan, offering customers $99 unlimited calling, premium services and DATA! That’s a better bang for your buck, especially for those of us paying $40 a month for unlimited data. Meanwhile, the party line from the top two carriers is basically, “Customers don’t care about price because our services are so much better.” AT&T’s telecom head John Stankey and Verizon’s CEO Ivan Seidenberg should tell that to the millions of Americans who shop at Wal-Mart.