IAC’s Gaming Site InstantAction Site To Spend $50M-$100M

That’s a biggish number for IAC (NSDQ: IACI), currently in the throes of a split, and major layoffs from the Ask.com side of the business. Its quasi-professional 3-D gaming site InstantAction is about to launch, and the company will spend $50 million-$100 million on the site, reports Variety. The goal is to offer games a bit deeper than online casual games, though not as involved as console games either.

The new site comes out of its majority stake in game developer GarageGames.com, which it bought last year. Some are being made in-house by GarageGames, but IAC is also working with outside publishers as well. Andy Yang, a former product manager at Ask, is now heading this venture.