Industry Moves: Tribune Hires Innovation Officer; What About Motivation Officer?

And it certainly needs all the help it can get on innovation, and that elusive thing, motivation: Tribune has hired radio veteran Lee Abrams as its first-ever chief innovation officer, “responsible for innovation across Tribune’s publishing, broadcasting and interactive divisions.” He will start April 1. Lee was previously SVP and chief creative officer at XM Satellite Radio (NSDQ: XMSR), and was certainly a high-profile presence at industry conferences. XM and Sirius (NSDQ: SIRI) are still in a holding pattern on their merger, and probably running out of creative ideas.

Abrams told WaPo that he believes the news industry need to undergo a revolution in its creative leadership. “Over the past couple of years, I’ve been fascinated with the concept of news and information as being the new rock and roll…There had always been music, but rock and roll took it to a whole new level, broke the rules, wrote a whole new playbook.” This is his first journalism-related job, so lets hope his somewhat naive hopes are, well, proven right.

He gives some hints on his thinking, on his own blog, when he talks about slogans and marketing for newspapers: “In Newspapers: Most of them are old