Saying It Makes It True

Was just reading this Portfolio story on Internet television, which profiles the startups helping old media get on “the bandwidth bandwagon” (cute phrase).

There’s a Joost timeline in there which is over-the-top dramatic (“June 2007: Volpi, who was on Skype’s board, is hired as C.E.O. At tech-industry cocktail parties, people debate whether he’s the next Eric Schmidt.”). But this line, set up to be the dramatic climax, made me smile: “January 2008: Influential tech website NewTeeVee posts a blog entry titled ‘Five Ways to Save Joost.'”