India Most Active Country On Mosh; 50% Of Online Indians Upload On Youtube

— It seems like we are not as UGC lazy as it may seem. Last year we had covered Linardos, Head of Mosh, Nokia’s (NYSE: NOK) Internet and mobile social networking site, claiming India has been their number one market in terms of usability. Our sister site, Moconews, has an update stating Mosh has reached 12 million unique users. India remains the most active country with over 50,000 users per day as compared to U.S., at 30,000 users per day. It claims a total of 100,000 users, which means India alone accounts for 50% of traffic. The 12 -15 million user mark per month could mean Nokia is including non-active users in its total count.

Nokia is looking at Mosh as a test bed for business models which include service ads through its Nokia Interactive unit, a paid placement program called Spotlight which lets companies pay for prominent placement of their products, and free downloadable games which include advertisements, a different one each time the game is played. It might loose its beta status in June. Our previous coverage here.

— A study done by Universal McCann indicates only 25% of US internet users, 68% of Brazilians and 50% of Indians upload videos to Youtube (via Startupdunia). Question is the nature of the content being uploaded. A quick search on iShare reveals most content being uploaded is not user created content but rather proprietary clippings. Three of the top 6 videos are from Zoom, who Rediff (NSDQ: REDF) has a tie-up with. The highest viewed is a Bollywood romance scene mash up, followed by an ESPN (NYSE: DIS) clipping of Yuvraj Singh’s T20 sixes and trailed by the making of the Kingfisher calendar. Nikhil had recently covered Race and OSO on Youtube and Google (NSDQ: GOOG) Vid, and here is Krazzy 4. I won’t be surprised if majority of the 50% uploading content on Youtube are re-purposing proprietary content rather than creating it themselves. That said, besides Moser Baer, no attempts have been made to achieve an easily accessible, near simultaneous release at a suitable price point. To turn the ‘take down notice’ table around, based on reliable sources I can attest to several reputed directors sourcing movies from pirated DVD resellers, that too, on credit. Karma, anyone?