Mobile Content Bits: Bluetooth Races; Filipino DVB-H; Find.mobi; UrbanWorld

— The Australian Jockey Club has launched a sponsored content service at Randwick racecourse in Sydney. Supported by brands like Thrifty and Lexus the Bluetooth service sends form guides to the phone, and could also provide live odds and potentially even betting services, reports The Australian. There’s talk of it replacing the form guide, but that’s a bit of a stretch at the moment.

— Globe Telecom in the Philippines has launched Mobile TV on 3G, where customers with 3G capable handsets can make a video call to a dial-in number and choose from six channels, including live feeds of CNN, three local broadcast television channels, sporting events as well as made-for-mobile looped videos of news, cartoons and entertainment content. The benefits are that there is no special software or hardware to view the channels. There’s no mention of cost, but similar proposals in the past have suggested just charging for the call. Even if Globe just charges the normal video call rate that’s a hefty fee, and well worth splitting with content providers to get an extra half hour of video calls a day. (release)

— DotMobi (yes, the guys running the .mobi domain name) have developed a search function at find.mobi, intended to show other creators of mobile search sites how it should be done. The find.mobi index includes “mobile friendly” sites from all major top level domains, including .mobi, and is already in use on one carrier. So now the company is “soliciting proposals for the disposal of all or parts of the find.mobi assets, which include the mobile web site (find.mobi), web crawler algorithm and code, mobile site detection algorithm and code, parking / landing page detection algorithm and code, adult content classifier learning algorithm and code, and the find.mobi name / site address”. Which sounds like they’re selling, but don’t want to be too obvious about it. (release)

— UrbanWorld Mobile has signed a deal with Boost Mobile to offer the MVNO’s 4.6 million customers a $5 per month services which delivers daily text alerts with updates with news in hip-hop, technology, sports and fashion as well as social and political issues. (RCR News)

— Safaricom is launching a DVB-H service in Kenya (starting in Nairobi), teaming up with Digital Mobile Television. The service will include 10 selected local and international channels. Subscription will be free until the end of June (the service launches at the end of May) and then there’ll be a subscription fee of Sh1,000 (US$16.14) reports Daily Nation. DVB-H handsets retail in Kenya for Sh25,000 (US$403).