Qualcomm Creates Mobile Internet Strategy To Go Head-To-Head With Internet Giants

Qualcomm (NSDQ: QCOM) unveiled its mobile internet strategy today at its own Brew conference in San Diego, showing that competition is heating up as internet giants Google (NSDQ: GOOG), Yahoo! (NSDQ: YHOO) and Microsoft (NSDQ: MSFT) move into mobile. Called Plaza, the platform appears to be the next generation of Qualcomm’s Brew technology, which has prospered in a walled garden, but may suffer as phones get smarter and more open operating systems have access to the open Internet. Brew has a lot to build from, having established a big business that generated 80 million transactions a month last year and has the support of Verizon Wireless (NYSE: VZ), Alltel (NYSE: AT) and other CDMA carriers. Release.

Qualcomm said Plaza will let developers create widgets that operators provide to their subscribers for access to the mobile Internet, which although might be good for operators, developers and publishers, sounds a lot like it is trying to maintain status quo in the industry by building a new wall for a different garden. In Qualcomm’s own words: Plaza will give “publishers, developers and operators the ability to open up the mobile Internet to subscribers and monetize it for operators and content providers alike.