CBS Interactive Promises “HD” Look To Video Player Content

CBS Interactive has upgraded its video player, though the full effects won’t be immediately available, the company said in an email press release. Among the player’s new features are the promise of “HD-quality,” full-screen viewing, a redesigned interface and embeddable video clips. In keeping with CBS Interactive’s (NYSE: CBS) emphasis on syndication, the new player will be deployed across and on CBS Audience Network associated sites. CBS adds that it’s trying to make it easier for users to share videos. The company didn’t mention anything about any additional ad applications to the video player, though it clearly has an eye on Hulu’s growing distribution and on the improvements to NBC Universal’s (NYSE: GE) rival video player NBC Direct. In particular, the announcement comes nearly a month after revamped its media player.