PS3 To Get In-Game Ads Powered By IGA

If you appreciate the realism provided in in-game ads, here’s some good news: Sony’s PS3 game console is set to get in-game ads delivered over the internet courtesy of NY-based IGA Worldwide, says WSJ. The partnership is not exclusive, but it’s the first in-game ads deal for the PS3, and a win for IGA, which has raised around $46 million from such investors as Translink Capital, Presidio STX and GE/NBCU