Who the Frack is “Fred?”

Sometimes I just feel so…out of touch. Who is “Fred” and why is he so freaking huge on YouTube? Seriously. He has four of the site’s top 20 videos this month, attracting a total of more than 12.7 million plays. Of the 16 videos he’s posted, only three have not cracked the one million-play mark (and one of those three was just added today).

Watch his latest video and please explain what, exactly, is going on?

So the key to being a YouTube phenomenon is to be a mop-headed eighth grader who talks like Alvin and the Chipmunks and mugs for the camera?

I first learned about Fred from Videogum‘s Gabe Delahaye earlier this month, but the gravity of the situation didn’t hit me until now. Delahaye put it best when he wrote:

At some point in the future, this child is going to be the president of our country, and you are going to be like “wha’ happened?” and the country is going to be like “deal with it grandpa” and you’re going to be like “but he doesn’t know anything about running a country” and the country is going to be like “he is the candidate I most want to LMAO with.”

I contacted Fred through YouTube to request an interview. His response was to send me his manager’s contact information.

Wait, he has a manager?

I called his rep, but haven’t heard back yet. We’ll let you know when we do.