MySpace Mobile Goes To Russia With MTS Partnership

Russia’s largest mobile telco, MTS, has inked a deal to be the exclusive carrier of MySpace in the country and some of its former republics. The localized MySpace Russia will become part of MTS’ WAP portal and the telco will launch a branded community back on the website, intending to get in to social and viral marketing. MTS said it had a strategy to develop Web 2.0 properties for the mobile. MySpace may still be popular around the world, but it doesn’t figure in the list of Russia’s top 15 websites, according to February comScore figures. There, social nets like Vkontakte, Odnoklassniki and LiveJournal rule the roost.