Guardian Execs On ContentNext Acquisition: McCall, Brooks Talk Up Expansion

imageThe acquisition of our parent company, ContentNext Media, is a major change for us, but it also marks a turning point for the UK company to which we now belong. ContentNext is Guardian News & Media‘s first acquisition outside the UK and its first of this sort at all; we are also now the company’s largest U.S. presence. I spoke separately with Carolyn McCall, chief executive of Guardian Media Group, and Tim Brooks, a former journalist and managing director of Guardian News & Media, the part of the company where we fit in. No details on finances (we’ll leave that to Kara) but this is clearly a significant investment of energy and resources for Guardian as well. Excerpts after the jump.

Why paidContent and ContentNext?: Brooks: “Absolutely essential to what we do is editorial independence and editorial integrity, and ContentNext absolutely lives by those same very high standards. Rafat always exemplified that way of operating and we wouldn’t have looked twice at any business that didn