Mobile Content Bits: Trinity Mirror; Loopt Facebook; Squace; Interactive Ads

Trinity Mirror (LSE: TNI) Mobile: UK publisher Trinity Mirror is developing mobile sites for 2 national newspapers and 12 regional ones, teaming up with Nokia (NYSE: NOK) and Bluestar mobile to do so. The Daily Mirror and the Daily Record will get mobile sites, along with the Newcastle Evening Chronicle, the Newcastle Journal, the Teeside Evening Gazette, the Liverpool Daily Post, Liverpool Echo, the Huddersfield Examiner, the Daily Post Wales, the Western Mail, the South Wales Echo, the Birmingham Mail, the Birmingham Post, and the Coventry Telegraph reports The service will include advertising.

Loopt Connects Facebook: Mobile social network Loopt will implement Facebook Connect late this summer, which will let its users connect their Facebook identity, friends and privacy settings to the Loopt service. People can share recommendations for nearby businesses and integrate location awareness into their Facebook feeds — which I suspect is the big drawcard for Loopt…the possibility of getting new customers through the feeds. Even so, improving features and connections for your customers is usually a good thing. (release)

Squace: A Swedish startup called Squace has launched a mobile internet userface in the US, which divides the screen into squares, each of which leads to a particular web bookmark. Got a sense of déjà vu? You’re thinking of Microsoft spin-off Zumobi, which is almost exactly the same concept. The big difference appears to be that Zumobi lets people choose from a set number of applications to be squares in the grid, while Squace lets people add webpages, which are controlled via a PC. The squares can also lead to another grid, which should let heavy internet users set one for “news” and then have several websites on the following grid. I’m not sure of the revenue stream, but Squace offers “precision, contextual audience targeting that’s based on our users’ profile, preferences and tags, and a fast and easy way to deliver new personalized services”, which implies a way to code for the Squace app. (release)

Ad Interactivity: Admob has launched some new banner ads with interactivity on the iPhone, which lets advertisers do a number of things such as open the iTunes store or iPhone App Store, stream audio or video content, launch maps or start a voice call notes VentureBeat. A video demo is available here.