India Accounts For 10% Of Global Ad Impressions; We Expect To Double Growth In Six Months: AdMob

In the second in a series of two interviews on mobile web advertising, we speak with Niren Hiro, Vice President, Business Development at AdMob Inc.image

CS: How do you propose to help increase net spend on mobile?
NH: Let’s start Macro. Out of 3 and a half billion phones, 500 million are already browsing the net. By 2011 there will be 5 billion phones out of which we presume 1.7 billion will be browsing the web. In India, the primary access point for the internet will be the phone. We are pretty alarmed at the percentage of traffic from India. It